Partner Trends #038
Your weekly source for news in the world of channel partners, strategic alliances, and partnerships.
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Around the Industry
Cisco announced it would acquire Israeli applications-monitoring startup Epsagon to expand and accelerate its Full-Stack Observability roadmap. Currently, Cisco’s Full-Stack Observability solutions include AppDynamics, ThousandEyes, and Intersight, which provides observability across the entire stack of applications, network infrastructure, and security. The acquisition of Espagon adds another layer to their observability offering by incorporating distributed tracing solutions for modern applications and technologies such as containers and serverless environments.
Partner Program Announcements
Robocorp, an open-source process automation platform provider, announced an expansion of its partner program to enable partners and service providers further. The expanded partner program includes access to Partner Central, a collection of resources that include marketing, sales, and opportunities for partners to get involved in the future development and expansion of Robocorp products.
CoreDial, a leading cloud communications provider, video collaboration, and contact center solutions, announced a new channel program. The new program, CoreDial Max, is designed for partners looking to sell CoreDial’s CoreNexa cloud communications solutions but want to avoid the responsibility of managing invoicing, collections, taxation, and other back-office processes. In addition, CoreDial Max partners will be able to take advantage of bundling hardware products into their comprehensive cloud communications offerings with the Device-as-a-Service program component of the program.
Coupa Software, a leader in business spend management, announced its Coupa App Marketplace launch to give more visibility into the range of integrations and applications across its partner ecosystem. The marketplace gives customers easy access to 70 pre-built and certified business spend management applications categorized in enterprise integration, such as ERP and expense management, and extension apps that extend the functionality of the Coupa platform.
Partnership Announcements
Microsoft and Avaya announced a strategic partnership to create a powerful set of joint cloud communications solutions. The integration between Microsoft Azure Communications Services and Avaya OneCloud communications platform-as-a-service will give partners new complementary solutions to leverage to existing and new customers. As a result of the partnership, both companies plan to execute a joint global go-to-market and co-selling strategy.
JK Tech, a global IT solutions company, and Mendix, a global leader in enterprise low-code application development, announced a strategic partnership to help enterprises modernize systems and drive Hyperautomation. In addition, the partnership will enable JK Tech to expand its customer portfolio by using and leveraging Mendix’s platform to enable customers to build applications to achieve their digital transformation goals.
Microsoft and Rubrik, a data management and backup leader, announced a new strategic partnership aimed at enabling enhanced data protection against surging ransomware attacks. The strategic partnership includes a Microsoft equity investment in Rubrik to drive go-to-market activities and co-engineering projects to deliver Zero Trust data protection solutions built on Azure. Both companies currently support more than 2,000 mutual customers globally and hundreds of petabytes of data under Azure management.
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