Partner Trends #043
Your weekly source for news in the world of channel partners, strategic alliances, and partnerships.
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Around the Industry
Fivetran, a leading provider of automated data integration, announced that it would acquire HVR, an enterprise data replication technology provider. Combining the complementary technologies from Fivetran and HVR will enable customers to efficiently extract and centralize data for analysis across the company from various sources such as legacy on-premise ERP systems like SAP and Oracle. In addition, the acquisition gives Fivetran the ability to accelerate and strengthen its market position.
Partner Program Announcements
HP unveiled its HP Amplify Data Insights platform designed to enable partners to benchmark performance, deepen customer relationships, and solidify long-term strategies. The new platform is available on the HP Partner Portal. It gives partners immediate access to a rich set of data analytics that can be leveraged to hone customer segment strategies, anticipate purchase propensity, and implement targeted campaigns.
Microsoft recently provided an update as it continues to transform the go-to-market experience for partners. The multi-stage, multi-year journey to simplify and streamline the partner experience began in 2019 and will be completed by 2022. As a result, partners should expect to see an updated Microsoft Commerce Incentives program and a new partner experience within the Partner Center that allows partners to earn incentives across purchasing motions and stages of the customer lifecycle.
Brightspot, a leading content management system (CMS) provider, launched its partner program for solution providers, digital agencies, and consultancies to deliver CMS projects quickly and at scale. The Brightspot Partner Program offers partners the benefits of an API-first platform with flexibility and freedom of choice for front-end technology to meet the unique requirements of its customers. In addition, the program will give partners access to the Brightspot Partner Portal, referral commission, customer demo and initial implementation support, and co-selling opportunities.
PlexTrac, a cybersecurity software company, announced the launch of its new program for MSSPs. The new program focuses on the needs of managed security service providers by offering an MSSP-friendly pricing structure, a dedicated account manager, and access to all of the features from its cybersecurity workflow and reporting platform. In addition, partners in the program can also take advantage of PlexTrac’s reporting and collaborating capabilities for penetration testing and vulnerability assessments.
Nobl9, the software reliability platform, launched its first channel program for systems integrators and solutions providers. The new program will enable partners to capitalize on the emerging opportunities around service level objectives (SLOs).
American Tower, a leading independent owner, operator, and developer of multitenant communications sites, announced the launch of its channel partner program to support its data center business. The American Tower Channel Partner program will provide channel partners exclusive access to its data center services to enable enterprise customers to realize 5G and IoT's potential fully. In addition, partners in the program will have access to attractive margins, sales support, marketing resources, and dedicated support.
Lithic, a card issuing API platform provider, announced the launch of its partner program for integration partners to help customers bring card products to market faster and easier. The Lithic Integration Partner Program gives integration partners access to client integration guides, dedicated technical resources, support from its partnership team, and exclusive commercial terms.
Partnership Announcements
Google and project44, a leading supply chain visibility platform provider, announced a new partnership to provide customers with real-time visibility into their supply chains. Under the partnership, project44 will be Google’s first strategic partner for real-time supply chain visibility in its Google Cloud Supply Chain Twin solution. Project44’s technology will provide customers with increased visibility into data relating to shipments once they have left suppliers, move from between facilities, and finally into the customers’ hands.
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