Partner Trends #044
Your weekly source for news in the world of channel partners, strategic alliances, and partnerships.
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Around the Industry
Akamai Technologies announced it would acquire Guardicore, a leading micro-segmentation solution provider. By adding Guardicore’s micro-segmentation solution into Akamai’s Zero Trust security portfolio, Akamai will provide a comprehensive portfolio of solutions to enterprise customers against threat actors and the spread of malware and ransomware.
Partner Program Announcements
Higg, a sustainability insights platform for the consumer goods industry, announced the launch of its partner program for supply chain sustainability. The Higg Traceability Program will give technology partners and solution providers the ability to integrate their services into its platform to connect to a network of 45,000 users, 500 brands and retailers, and tens of thousands of manufacturers’ factories and deliver product chain-of-custody tracking.
Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced its new partner program to help customers identify service providers with automation expertise. The Verified Services Partner Program makes it seamless for Automation Anywhere customers to work with service partners that possess the required competencies and capabilities that they need to implement its Automation 360 platform. In addition, partners in the program will receive early access to Automation Anywhere solution roadmaps and other information resources, a dedicated resource on the product success team, preferred access to specialists for assistance, and qualified leads for service engagement.
AppDynamics, a Cisco full-stack observability company, announced changes to its Global Partner Program as it shifts to a 100% channel-centric route to market. AppDynamics will transition from” a mixed “direct and indirect” sales model to a 100% channel to align to Cisco’s sales motions. As part of the change, it has introduced a new “Elite” level to its Global Partner Program in addition to the current “Alliance” and “Titan” levels. Other enhancements include an expanded rebate program, redesigned approach to profitability, improved access to MDFs, updated support, and improved sales training.
Anomali, a leader in intelligence-driven extended detection and response cybersecurity solutions, announced the launch of the Anomali Technology Partner Program. The new program will allow partners to extend their products and service offerings to customers using the Anomali XDR platform to solve critical cybersecurity problems. The new program will include three levels, and partners will receive access to technical resources, marketing support, and sales enablement.
Partnership Announcements
Microsoft and Truveta, the first health provider-led data platform, announced a strategic partnership to transform healthcare using real-world data and AI digitally. The Truveta platform on Azure will initially represent more than 15 percent of all clinical care in the United States and billions of data points, including medical records, images, and genomics. As part of the partnership, the Truveta platform will be integrated into Microsoft Cloud for Healthcare, strengthening Microsoft’s offerings for the industry and help Truveta reach new customers.
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