Partner Trends #053
Your source for news in the world of channel partners, strategic alliances, and partnerships.
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Around the Industry
Wipro Limited announced that it would acquire LeanSwift Solutions, an Infor Alliance Partner for ERP and e-commerce solutions. The acquisition aligns with Wipro’s strategy to invest and expand the capabilities of its cloud transformation business, Wipro FullStride Cloud Services. With LeanSwift’s expertise in Infor services and its strong portfolio of clients across industries such as manufacturing and distribution, the combined entity will provide Wipro an edge in crucial transformation deals and establish itself as a market leader in the Infor industry cloud services.
Partner Program Announcements
Black Box, an industry-leading provider of IT connectivity solutions, announced the launch of its partner program for VARs and resellers across North and Latin America. The Black Box Velocity Partner Program will provide partners the training, programs, product authorization, and support to boost sales and revenues. The launch is currently in phase 1 and will expand internationally soon.
Qumu, a leading provider of cloud-based enterprise video technology, announced a new partner program designed to help partners integrate its Qumu Video Engagement Platform with their technology solutions. The Qumu Partner Program gives partners access to sales support to help drive sales, a partner portal to submit questions and communicate with other partners, and a tailored onboarding. In addition, Qumu will offer opportunities to co-innovate with its partners to ensure the combined technologies can stay ahead of the evolving needs of today’s organizations.
Zoom announced the launch of its new Zoom Partner Demand Center for members of its partner community. The new marketing automation platform will help partners by offering a variety of strategies to go to market with Zoom. Partners will be able to access and download content and assets such as email campaigns, social media and event marketing, digital ads, co-branding, and campaign localization they need to execute campaigns through their systems.
GoTab, a leading restaurant commerce technology provider, announced the launch of its reseller partner program. Partners in the GoTab Reseller Partner Program will access a dedicated sales hub and a partner manager to support its customers.
Glasswall, a leading cybersecurity company leveraging Content Disarm and Reconstruction (CDR) technology, announced that it had launched its partner program for distributors, VARs, MSPs, and MSPs. The Premier Partner Program will enable partners to deliver a robust security portfolio by offering their customers Glasswall’s patented CDR technology. In addition, partners in the single-tier program will have access to a partner portal that features sales and marketing support, technical support, training, and marketing development fund.
Authomize, an Identity Access Management solution provider for cloud environments, announced the launch of its new partner program. Partners in the program will access sales and technical enablement, exclusive marketing opportunities, generous funding, sales engagement tools, and support. The program's initial launch will support North American partners and include a competitive referral program that protects deal registration.
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