Partner Trends #059
Your source for news in the world of channel partners, strategic alliances, and partnerships.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Around the Industry
Snowflake announced its intent to acquire Streamlit, developers of the first app development framework built for machine learning and data science teams. As a result of the acquisition, Snowflake customers will access native data visualization by leveraging Streamlit’s app development framework to interact with data and build applications.
Motorola Solutions announced that it had acquired Ava Security Limited, a global cloud-native video security and analytics provider. The acquisition will expand Motorola Solutions’ intelligent video solutions that enhance safety and streamline operations.
Partner Program Announcements
Gradient MSP announced the launch of a new program designed to be the IT channel’s first and only open vendor integration program and platform built to leverage the MSP business model. Synthesize is now available to channel vendors and MSPs worldwide and gives partners access to a simplified approach to technical integration, maintenance, and the recurring billing model.
Red Canary announced the launch of a new partner program to support its diverse ecosystem of MSPs, MSSPs, technology partners, and solution providers. The Red Canary Partner Connect will provide partners with tailored resources and selling opportunities, such as co-sell, resell, and referral, based on their industry.
Difenda announced the launch of its channel partner program for VARs in the Managed Detection and Response Services market. The new Partner Program gives partners the ability to sell or white label Difenda’s flagship offering, Difenda Shield, powered by Microsoft. Partners in the program will also take advantage of its flexible engagement model and access new capabilities and product offerings as they’re released.
AnyDesk announced a new global channel partner program designed to meet the needs of its partners worldwide. The new Partner Program will offer two levels of participation based on partner commitment and revenue. In addition, partners in the program will access competitive incentives, tools, training, and support across APAC, EMEA, and the Americas.
Partner Program Enhancements
AvePoint announced new updates to its global partner program for MSPs, VARs, cloud consultants, and DevOps partners. The AvePoint Partner Program will now offer an enhanced certification program with a technical and sales curriculum and the introduction of a Partner Technical Advisory Council comprised of strategic global Invested Partners.
Axcient announced new enhancements to its partner program designed to empower MSPs to succeed in sales and technical capabilities. The new Axcient Partner Program will include a new three-tier system that offers benefits to partners on program requirements and business performance metrics (MRR). Some of the benefits of the new program include a dedicated partner success manager, referral program, access to its marketing portal, certification, and enhanced support.
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