Partner Trends #060

Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.

👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.

Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.

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Around the Industry

• Google announced it would acquire Mandiant, a leading security intelligence company, as it looks to add security services to its Google Cloud platform. The acquisition will complement Google Cloud’s existing capabilities in security and improve its offerings to deliver an end-to-end security operation solution to support customers across their cloud and on-premise environments. Mandiant current

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Partner Program Announcements

• Ermetic announced a new partner program for systems integrators, consultants, MSP/MSSPs, and ISVs. The Ermetic Synergia Partner Program is a multi-tiered program that will give partners the ability to deliver turnkey security solutions using Ermetic’s platform. Partners in the program will have access to resources such as deal registration, access to sales and technical collateral, a sandbox license to Ermetic’s Cloud Security Platform, and dedicated sales and system engineering support.

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Partner Program Updates

• Freshworks announced enhancements to its partner program to better serve its resellers, systems integrators, ISVs, and technology partners. The new Partner Program will offer partners a new tier structure with greater differentiation between partner tiers. The new tiers introduce more benefits with associated requirements to allow for clearer recognition and investment in its top-tier partners. In addition, partners will have access to a new, simplified PRM platform with greater visibility into partner deal registration, funnel, and assess to sales and marketing resources.

• ABBYY announced a new partner program to build on the continued success of its ecosystem of over 1,000 existing Business Partners, Technology Alliance Partners, and Technology Licensing Partners. The new ABBYYOne Partner Network will provide partners access to free training and certification via ABBYY University, access to sales and marketing support, and partner enablement resources.

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