Partner Trends #061
Your source for news in the world of ecosystem partnerships, channels, and strategic alliances.
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Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Around the Industry
SentinelOne announced that it would acquire Attivo Networks, a leading identity security management company, to address the importance of identity security at the perimeter in today’s hybrid work and increased cloud adoption environment. With the acquisition, SentinelOne will be able to extend its AI-powered prevention, detection, and response capabilities to deliver a comprehensive identify security as part of its Singularity XDR platform.
Partner Program Announcements
Anomali announced the launch of its new partner program for global systems integrators (GSIs), value-added resellers (VARs), distributors, and service providers. The Anomali Resilience Partner Program is designed to open new channels for partners to access the Anomali Platform and Cloud-Native XDR Solution. The new program will include three new tiers with resources such as full marketing support, joint-sales opportunities, transparent margins, and technical support.
Partner Program Updates
Microsoft announced a significant update to its Microsoft Partner Network. After 30 years, the program will be renamed the Microsoft Cloud Partner Program and include new resources that align with its partner’s go-to-market motions for today’s buyers. Updates to the program include new partner categories based on six solution areas and two new qualifying levels based on partner capabilities.
MetTel announced it would double its channel partner program and organization investment. The new channel strategy will align resources for North American partners with dedicated partner support teams to manage process flow and partner experience. In addition, agent managers will now be located in designated territories to offer support and provide day-to-day interactions with partners.
Alteryx announced new updates to its partner program for global systems integrators (GSIs), technology partners, value-added resellers (VARs), distributors, and OEMs. Partners in the program will now have access to a new role-based training curriculum and certifications, new tiers with standard and partner-initiated discounts, updated benefits, and a global rules of engagement guideline.
Databricks announced new investments into its partner program to enable and accelerate an ecosystem around its Lakehouse Platform. As part of the announcement, Databricks introduced the launch of Databrick Solutions, which are industry-specific data and AI solutions that it had jointly developed and implemented with leading consulting partners. Other new enhancements to the partner program include the launch of Databricks Ventures and the Lakehouse Fund to support the next generation of data and AI-powered companies,s and the introduction of Partner Connect, a set of partner tools made readily available to allow customers to integrate into the Lakehouse Platform easily.
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