Partner Trends #062
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Commscope announced the launch of a new partner program to accelerate growth opportunities for networking and cloud providers. The RUCKUS BIG DOGS Partner Program gives partners access to three tiers with rewards, incentives, and training offerings. In addition, partners will have access to industry-specific specializations, updated marketing tools, and an improved VIP offering that makes it easier to earn rebates regularly.
Partner Program Updates
UiPath announced that it had enhanced its Technology Partner Program for independent software vendors (ISVs). The partner program will now provide a range of new benefits that enable technology partners to develop, test, certify, and market their solutions and go to market faster to address the increased demand for automation solutions. Enhancements to the program include automation build benefits, sales and business development benefits, and marketing benefits.
SADA announced new updates to its SaaS Alliance Program after growing its partner base by more than 350% since its launch in 2021. Partners in the program will be able to access new benefits that include a dedicated team to support partners launching on the Google Cloud Marketplace, the ability to leverage community connections and opportunities with other partners in the ecosystem, and more opportunities to participate in events and speaking engagements.
FluentStream announced new enhancements to its partner program for managed service providers (MSPs), value-added resellers (VARs), and IT service providers. In addition to new partnership levels, the FluentStream Partner Program will now offer a Buyout Incentive that gives partners the opportunity for a one-time commission buyout.
Netwrix announced multiple updates to its Partner Program after integrating more than 300 channel partners from its acquired entities in 2021. Updates to the program include a simplified onboarding program, a new unified deal registration process, updated sales and marketing tools, and a consolidated training and certification program.
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