Partner Trends #063
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Uniphore announced a new program added to its global Uniphore Unite Partner Program. The App Alliance Partner Program enables participating independent software vendors (ISVs) access to collaboration and cross-selling opportunities. Partners in the program will access joint marketing activities, sales and marketing resources, exposure to Uniphore’s website with partners’ logos, and Unite Partner Helpdesk.
Cyolo announced the launch of Cyolo Connected, a partner program designed to meet the needs of all partner types. The new program provides partners access to a partner portal to take advantage of deal registration discounts, training, sales enablement tools, and access to subject matter experts to support their sales teams. In addition, the program features a channel-neutral compensation plan to eliminate competition between direct sales and partners.
Partner Program Updates
Zoom announced that it had launched a single program architecture with enhanced resources for its partner ecosystem of resellers, carriers, distributors, ISVs, and referral partners. The redesigned Zoom Up Partner Program provides partners with easier access to calling plans, competencies to help partners gain expertise, role-based accreditations, new program levels, and the ability to earn additional MDFs.
Drift announced it had updated its partner program to recognize top-performing partners. The new Drift Solutions Partner Tiers Program offers agency, consulting, and system integrator partners the ability to access additional tiered benefits as they grow their business with Drift. In addition, the new tiered program will allow clients to find the right service partner based on their level and capabilities.
Commend Americas announced new enhancements to its Partner Program to maximize partner success and provide predictable profitability. Partners in the program now have access to an updated tiered system with specific revenue and training requirements and new software maintenance and support model to ensure partners get access to the latest software enhancements and functionality for their customers.
Milestone Systems announced new updates to its Partner Program for resellers, systems integrators, security specialists, and service providers. Starting July 1, 2022, the program will feature updated partner tiers, partner status by country level, an introduction of growth rebates based on partner sales revenue, expanded benefits, and a new minimum revenue requirement to participate in the program.
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