Partner Trends #064
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Google Cloud announced the launch of a new program with specialized service offerings designed to help managed security service providers (MSSPs) increase sales and customer satisfaction. The new Chronicle MSSP Program will provide sales, marketing, and technical support for MSSPs offering Google’s cloud-native SIEM product, Chronicle.
Deep Instinct announced that they had launched a new partner program based on the deal origination path and, instead of traditional discounts, focused on expected partner margins. The new Stratosphere Partner Program will allow value-added partners (VARs), managed security service providers (MSSPs), distributors, and global alliance partners to earn incremental margins based on loyalty points, similar to frequent-flyer programs. In addition, the program provides training, certifications, marketing resources, and access to MDF and incentive programs to enable and support partners to be successful.
Adtran announced a new partner program to help reseller partners leverage new federal funding for broadband infrastructure and grow their addressable market to increase revenue. The Broadband Partner Program gives partners access to marketing resources, dedicated pre-sales support, technical support, and training to drive growth and profitability.
Katalon announced the launch of its new partner program designed for testing and DevOps services partners to help their customers adopt and scale test automation programs. The Solution Partner Program provides benefits such as opportunities to earn enhanced margins, service revenue opportunities, and the ability to showcase partner brands and customer successes via joint marketing events.
Partner Program Updates
Digitate announced new benefits, incentives, and updates to its global partner program for value-added resellers (VARs), systems integrators (SIs), and technology partners. The Elevate Partner Program provides partners with the ability to increase profitability and accelerate growth opportunities to meet the demand for digital transformation using AI-powered products and solutions. Updates to the program include a lucrative software license structure that provides a recurring revenue stream and sales and support coverage in key major markets.
Backblaze announced two additions to its partner program for channel partners and independent software vendors (ISVs). The new Partner Program offerings include a predictable capacity pricing model for channel partners and a new API that allows for easier management and reporting for ISVs.
Alcatel-Lucent Enterprise announced that it had updated its global partner program to simplify partner interactions in APAC. A new HI-TOUCH onboarding plan will provide new partners resources such as sales training and access to a dedicated fund for lab and demo equipment. In addition, new partners will receive support during their first installations and have access to sales, support, and marketing resources to help develop their business pipeline.
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