Partner Trends #066
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Stripe announced it had expanded its partnerships to include partners such as service companies, technology companies, and cloud service providers that support customers in their digital modernization journey. The new Stripe Partner Ecosystem provides partners with resources such as business and technical training, technical certification courses, marketing resources, and co-selling benefits through its partner portal.
Reltio announced the launch of a new partner program centered on a high-touch engagement model and framework to empower partners to attain their goals and enhance end-customer satisfaction. The Reltio Partner Network features benefits such as access to certification programs, role-based training paths, reduced tier requirements, improved partner portal capabilities, and sales and marketing collaboration opportunities. In addition, Reltio has also created a strategic partner advisory council to allow partners to voice their feedback and help shape the direction of its Partner Alliance Program.
Anitian announced a new partner program to support resellers, technology partners, third-partner assessor partners, and managed security service providers (MSSPs). The Accelerate Program is designed to make global channel partners successful by leveraging Anitian’s pre-engineered and automated SecureCloud platforms. The three-tiered program will provide partners access to joint go-to-market planning and sales tools, access to technical experts, training resources, and support from a dedicated channel support team.
Kurmi Software announced a new tiered partner program for channel partners across North America, EMEA, and APAC. The Kurmi Advantage Partner program offers flexibility and benefits such as a new partner portal, sales support, marketing support, discounts, and access to demo lab licenses.
Cavelo announced the launch of a new channel program for referral partners, resellers, technology partners, and managed service providers (MSPs). The Cavelo partner program allows partners to operate as any of all partner types depending on the customer consumption preferences. Partners in the program can take advantage of benefits such as aggressive sales margins, marketing support, incentives, and additional IT consulting opportunities.
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Partner Program Updates
BeyondTrust announced it had enhanced and streamlined its partner program into an all-in-one global program. The new program introduces several new partner tracks for MSP, GSI, and Service Delivery partners. In addition, the program offers more choices for partners to sell, implement, and support BeyondTrust solutions across the customer journey.
RackTop Systems announced it had expanded its channel partner program to include support for managed service providers (MSPs) and managed security service providers (MSSPs). In addition, the expanded channel program will now have new levels of channel partner participation, training, incentives, and access to expanded subscription and consumption-based product offerings.
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