Partner Trends #067

Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.

👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.

Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.

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Partner Program Announcements

• Qualys announced a new channel partner program to give managed service providers (MSPs), value-added resellers (VARs), distribution partners, and managed security service providers (MSSPs) access to its cloud platform and a full suite of solutions. The Qualys Partner Program is designed to foster close collaboration to help drive further growth and enable customer success. Partners in the program will have access to technical certifications, sales assistance, a demo account program, and technical support via phone and email.

• Blackcloak announced the launch of its first channel partner program for partners such as managed service providers (MSPs), managed security service providers (MSSPs), and resellers. The North America Partner Program will offer flexible compensation packages, sales support, marketing support, personalized onboarding, and short sales cycles.

• Immarsat announced the launch of its new partner program. The new Elevate program will include a development program for IoT solution providers, systems integrators, machinery manufacturers, and OEMs interested in deploying solutions on its ELERA satellite network. In addition, the partner program will also include a new partner ecosystem for knowledge sharing and an online marketplace for IoT solutions.

• eSentire announced the launch of its partner program for managed service providers (MSPs), managed security service providers (MSSPs), value-added resellers (VARs), master agents, and technology partners. The e3 partner ecosystem features a fast start onboarding program designed to support training, certification, co-selling, and marketing support to help partners maximize time and resources and quickly achieve revenue generation.

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Partner Program Updates

• Fortinet announced significant updates to its global channel partner program to create more opportunities for growth for all partner types. The Engage Partner Program will now offer a new services accreditation program, Engage Preferred Services Partner, that provides direct vendor support and additional accreditation to increase sales for qualified partners. In addition, MSSPs will have more options to join the partner program, and US-based MSPs will be eligible for a new Enterprise Agreement program designed to provide a more predictable cost structure and revenue model.

• Egnyte announced new enhancements to its partner program at its annual Managed Service Provider Summit. The updates to Egnyte’s Partner Program were based on feedback from active partners to serve its channel and its customers better. The enhancements to the program include dedicated pricing and packages for partners, dedicated training for new solutions, and faster response time for invoicing.

• Axonius announced the launch of a new web portal for the Axonius Correlated Partner Program. The Axonius Partner Xchange will help partners discover, report, and nurture deals quickly. The new portal will allow partners to promptly register their deals, automatically identify the best point of contact at Axonius for the deal, and receive deals and spiffs from Axonius.

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Upcoming Partner Events

Supernode

Ready for two days of networking, captivating keynotes, battle-tested breakouts, and delicious dinners? 200+ partnerships experts are heading to Philadelphia on May 17-18 for Crossbeam’s Supernode conference. The event is sold out, but you can still join the waitlist!

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This edition is brought to you in partnership with…

Tech Partnerships Ecosystem Community 👋

The newest and largest partner ecosystem social audio community, recognized by Forrester & Clubhouse, we "Connect the Dots" with global thought leaders, technologists, and enthusiasts. From Startups to Enterprises, our community helps by Guiding Your Ecosystem GTM Journey!™

Channel Voices Podcast

Listen to channel experts as they share their respective channel experiences, current trends, future predictions, and explain different channel Go-To-Market strategies. Click the button below to listen to the latest episode!

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