Partner Trends #068
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
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Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Around the Industry
Crossbeam announced that it had acquired Partnered, an account-based networking platform provider, during its inaugural conference, Supernode. The acquisition will give Crossbeam users the ability to map accounts, facilitate introductions, and attribute partner-sourced deals within the Crossbeam platform.
Partner Program Announcements
ScaleFlux announced the launch of its global partner program, the ScaleFlux Partner Program. The partner program is structured into three tiers with various benefits and resources such as access to ScaleFlux’s solutions, enablement, support, and financial incentives.
ThreatX announced the launch of its global partner program for new and existing value-added resellers (VARs) and managed service providers (MSPs). The Xcellerate Partner Program is designed to create opportunities for partners to drive revenue by offering complete managed services. Benefits of the program include sales enablement, technical certifications, co-marketing programs and funds, streamlined procurement, deal registration, and qualified lead delivery.
Apica announced the launch of its new global partner program for resellers, managed service providers (MSPs), systems integrators, and technology partners. The Apica Partner Program is designed to help its channel partners increase revenue and accelerate their growth. The new tiered program includes incentives, training, and streamlined contract management.
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Partner Program Updates
Microsoft announced upcoming updates to its partner incentives and investments portfolio that begin in July. According to the announcement, the updates apply to its six cloud solution areas: Data and AI (Azure), Infrastructure (Azure), Digital and App Innovation (Azure), Business Applications, Modern Work, and Security. In addition, new changes also include the launch of cooperative marketing funds to the Microsoft Commerce Incentives program, new incentives based on specializations, and ending incentives support for legacy Cloud Solution Provider seat-based subscriptions.
Microsoft also announced new programs and principles for its European Cloud Providers based on feedback from several partners across Europe. Updates include an expansion of the Microsoft Cloud Solution Provider Program that offers a new support team focused on supporting partner growth and capturing partner feedback and more options for new partners to host and run Microsoft products on their infrastructure for customers.
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