Partner Trends #069
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Tanium announced the launch of its new technical partner program for technology partners building new co-branded solutions with its purpose-built API. The new Technology Partner Program will be a three-tiered program that allows partners to grow and unlock benefits as their integration matures through customer adoption. Benefits of the program include access to Tanium products, documentation, support, technical validation, and co-marketing opportunities.
Blue Yonder announced its latest partner program to simplify and standardize how it will support partners and their go-to-market efforts. The new PartnerFrist program becomes effective in FY2023 and will organize partner benefits based on their chosen track that closely aligns with their business model. The new tracks include Technology, Selling, and Consulting and will provide benefits that scale with partner performance.
Cognyte announced that it had launched a new partner program dedicated to partners who work in the investigative analytics domain. The ELITE Strategic Partner Program will support systems integrators (SIs) and technology partners with technology, tools, and knowledge to quickly secure revenue from implementation, integration, and other professional services.
QSC announced a new partner program for software and hardware technology partners solutions that build solutions integrated with the Q-SYS Platform. The Q-SYS Technology Partner Program rewards partners with certified or validated solutions with benefits and resources such as dedicated development support, marketing support, and training.
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Partner Program Updates
Azul announced it had enhanced its global channel partner program with comprehensive resources as it expands its reach, support, and staffing for the program. Partner types such as resellers, distributors, solutions providers, and application developers will have access to benefits such as deal registration with discounts, lead sharing, sales and technical training, and access to marketing development funds.
AppOmni announced that it had updated its global partner program tiers with three new levels to support its expanding global presence. The newly revamped tiers in the INFINITY Partner Program are based on the maturity of the partner’s SaaS security program and offer resources, training, and opportunities to help them grow.
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