Partner Trends #070
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Apiiro announced it had launched a new partner program for technology, consulting, and reseller partners across the Cloud-Native Application Protection Platform ecosystem to ensure customers are developing and securely delivering cloud-native applications. In addition, the Apiiro Partner Program will provide partners with benefits such as access to technical evaluation demos, sales resources, and go-to-market and joint promotion opportunities.
Google Cloud announced a new program for independent software vendors (ISVs) and technology providers to leverage its security technology to drive increased sales and better customer cybersecurity outcomes. The Google Cloud Security OEM Program will give partners access to sales and marketing support, engineering automation to help partners build additional security capabilities into their products, and new security use cases and customer outcomes.
Cloudflare announced that it had launched a new program built around its Zero Trust, Network as a Service, and Cloud Email offerings. The Cloudflare One Partner Program will enable distributors, value-added resellers (VARs), managed service providers (MSPs), and other solution providers to successfully address the demand for Zero Trust architectures to help companies safely and securely accelerate their digital transformations. Benefits of the tiered program include the launch of new Partner Accreditations, access to a robust partner incentive structure, and a consistent and predictable way to evaluate, quote, and deliver Cloudflare solutions.
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Partner Program Updates
Blackberry Limited announced updates to its Blackberry Partner Program to enable Managed Security Service Providers (MSSPs) to meet the demand among small to medium-sized businesses for XDR services. Updates to the program include adding new products and services, more comprehensive training, increased support, and expanded marketing incentives.
Arctic Wolf announced new updates to its partner program, including new incident response offerings and training programs for its channel partners. Partners in the program will now be able to offer incident response capabilities directly from Arctic Wolf’s incident response business unit in the form of retainers and referrals. In addition, partners can access a comprehensive set of virtual training courses with the enhanced Partner Sales Training Program.
Paubox announced it had updated its partner program for Managed Service Providers (MSPs) to include four new tiers. The updated program will offer partners access to marketing development funds and white-label product offerings depending on the tier. In addition, all tiers in the program will receive extensive support, access to activation training, and marketing assets.
Phonexa announced it had updated its partner program to allow partners to customize their experience and benefits based on their business models. The revamped Partner Program will provide partners with a four-tiered benefits scale along with resources such as technical support for integration, perks such as a 10% monthly revenue share, and exposure to Phonexa’s portfolio and client base.
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