Partner Trends #071
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Hewlett Packard Enterprise announced a new partner program that recognizes and supports partners with as-a-service practices. The new HPE Partner Ready Vantage program enables partners to grow and advance their businesses by providing flexibility for partners to deliver the solutions their customers want in ways that meet their own business goals. The new program will have three tracks, including enablement, training, go-to-market initiatives, and sales tools.
Appian announced a new education partner program to support individuals and practitioners seeking to obtain Appian certifications. The new Appian Education Partner Program aims to meet the demand for Appian talent by offering a global network of organizations such as higher-education institutions and Hire-Train-Deploy (HTD) companies. Partners in the program will receive benefits such as discount vouchers for students, instructor training and certification, and marketing tools and resources.
Partner Program Updates
New Relic announced that it had launched an enhancement to its partner program to help its global ecosystem of cloud providers, channel partners, managed service providers (MSPs), and technology partners to expand sales and technical expertise. The New Relic Partner Stack will give eligible partners benefits such as co-marketing opportunities, deal registration, margin discounts, sales and technical resources, and support from partner development managers and engineers.
Nerdio announced that it had revamped its MSP Partner Program to include new tier structures and benefits for MSP and other IT organizations in its program. The new Partnerd program will give partners access to discounts on Nerdio Manager for MSP licenses, dedicated partner success managers, enhanced engineering support, and events and event marketing development funds (MDFs).
Scality announced it had enhanced its channel partner program to better support partners to meet the increasing demand for multi-cloud and hybrid data flow strategies. The updates to the tiered program include new training enablement, incentives, additional support, and renewed focus.
8x8 announced the launch of a new program that leverages its 8x8 Voice for Microsoft Teams product for select Microsoft Gold Partners to grow their cloud businesses. The new 8x8 Elevate Microsoft Partner Program gives participating partners benefits such as attractive volume-based incentives, rebates, and access to exclusive forums to discuss 8x8 strategy and products.
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