Partner Trends #072
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Cisco announced it had launched a new wholesale partner program for service provider partners offering WebEx to SMB customers. With the new Cisco Wholesale Partner Program, partners can provide SMB customers with a complete solution that integrates telco services with Cisco’s Webex cloud services suite and Cisco devices. In addition, partners in the program will receive a fully managed onboarding process, go-to-market support, and training and enablement resources.
Ninjio announced the launch of its partner program to give partners the ability to deliver its cybersecurity awareness training solution to their clients. The new partner program is designed for integrators, consultancies, value-added resellers (VARs), agents, and managed service providers (MSPs) and offers resources based on their preferred sales motion. The program will offer three tracks: financial rewards, partner support, and sales and marketing enablement.
Mollie announced the launch of its technology partner program to enable SaaS companies to reach new markets and improve customer retention by integrating its payment technology into their platforms. The new partner program will offer support and resources based on the program tier.
Simon Data announced that it had launched its partner program for agency and technology partners. The Simon Data Partner Program will give partners access to collaboration, training, support, co-marketing, and product innovation based on their tier level.
Itron announced the launch of a new channel partner program for the Asia-Pacific (APAC) region. The Itron Engage Sales Channel Partner Program provides partners with the tools, training, and support for Itron’s energy and water management solutions.
Partner Program Updates
Microsoft announced new benefits to support independent software vendors (ISVs) during its Microsoft Inspire 2022 event. The new ISV Success Program gives partners the resources to accelerate application development, publish applications to its commercial marketplace, and grow sales by selling through Microsoft partners. The program is currently in private preview and will be available in fall 2022.
Verint announced that it had redesigned its partner program to provide new collaborative tools and program elements to help partners accelerate growth faster and easier. New enhancements to its partner program include personalized partner workshops, easy-to-access support tools, customizable marketing campaigns, and an expanded Developer Portal and Marketplace.
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