Partner Trends #073
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
If you're not a subscriber yet and want to sign up to stay up to date on the latest partner program announcements, you can subscribe here.
Have an announcement to share?
Join Bader & Peter in the weekly "Happenings in Tech Partnerships" community Clubhouse chat to discuss the latest headlines in our ecosystem.
Or, click here and submit your update to be featured in an upcoming edition of Partner Trends!
Partner Program Announcements
Censys announced the launch of its global channel partner program for cybersecurity VARs, SIs, MSSPs, and resellers. The Censys Partner Program will give participating companies access to benefits such as sales training materials, go-to-market support, a not-for-resale license, and access to a dedicated partner team.
dbt Labs announced that it had formalized a technology partner program after working closely with an ecosystem of technology partners for over two years. The dbt Labs Technology Partner Program offers benefits such as development tools and resources, integration development support from its Partner Engineering team, and advanced access to the latest product features.
Lumavate announced a new Agency Partner Program for small to mid-sized marketing agencies that provide digital transformation services. The new partner program will enable agencies to create digital experience services using Lumavate’s DXP platform to create engaging and personalized experiences. In addition, participating partners in the program will have access to resources such as a certification program, revenue share, sales and co-marketing support, and listing in a partner directory.
Nullafi announced the launch of a new partner program for resellers and MSSPs. The Nullafi Channel Partner Program gives partners access to resources such as marketing support, joint go-to-market planning, technical support, and sales incentives based on their tier level.
Partner Program Updates
During its Extreme Ignite Partner Conference, Extreme Networks announced new updates to its partner program. The latest enhancements to the partner program include three new certification badges, access to additional technical training material, updated customer success support, and grant writing services to enable partners to help customers take advantage of grant funds.
This edition is brought to you in partnership with…
Tech Partnerships Ecosystem Community 👋
The newest and largest partner ecosystem social audio community, recognized by Forrester & Clubhouse, we "Connect the Dots" with global thought leaders, technologists, and enthusiasts. From Startups to Enterprises, our community helps by Guiding Your Ecosystem GTM Journey!™
Channel Voices Podcast
Listen to channel experts as they share their respective channel experiences, current trends, future predictions, and explain different channel Go-To-Market strategies. Click the button below to listen to the latest episode!
Did you enjoy this article? Subscribe now to get instant access to the latest articles covering partnership and alliance growth and management when they arrive.