Partner Trends #074

Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.

👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.

Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.

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Partner Program Announcements

• Veracode announced the launch of a new partner program for partners to grow their security practice quickly and profitably. The Velocity Partner Program will offer three tiers of engagement based on the partner’s ability to meet key requirements. Each tier in the program will offer sales and marketing support, training and certifications, and access to exclusive resources and content.

• Dataminr announced the launch of its global partner ecosystem to accelerate further the global product adoption of its information discovery platform. The new Dataminr Partner Program will give its channel and reseller partners access to market development funds, co-selling benefits, margin protection, and sales and marketing resources.

• NetSPI announced a new partner program for global channel and technology partners. The NetSPI Partner Program will provide partners with the tools and resources to deliver its security services in their respective regions. In addition, the new program will offer a tiered-based model consisting of technical and sales support, referral fees, discounts, and preferred client pricing.

• Deep Instinct announced the launch of its new partner program for managed security service providers (MSSPs). The Stratosphere MSSP Program will provide partners with benefits such as an assigned technical account manager, access to MDFs and leads, and customer license options.

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Partner Program Updates

• MSP360 announced that it had expanded its channel program to increase the profitability and efficiency of its global partner network. The updated Advantage Partner Program will now offer new partner tiers, dedicated sales and pre-sales support, and specialized reseller and distributor tools for onboarding and provisioning new customers and end-users.

• CyberArk announced that it had enhanced its Channel Partner Program to meet the demands of its global partner network. Updates to the Channel Partner Program include investments in routes to market for managed service providers (MSPs) and additional sales and marketing resources for global systems integrators and advisory partners. In addition, partners can expect an improved partner experience due to additional sales and marketing support, enhanced certifications, and an improved partner portal.

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