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Partner Trends #075
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Electric announced the launch of its referral partner program to give hardware and software providers who provide IT services and solutions to SMB customers. The Electric Referral Partner Program offers partners access to referral payouts, co-marketing opportunities, and the ability to give Electric discounts to their customers.
Veriff announced that it had launched its global partner program to support partners with the ability to integrate, white-label, resell, refer, or implement its solution to their customers. The REV Partner Program gives partners access to three models based on their capabilities. It will provide all the necessary support, collaboration, and tools to create new revenue streams and opportunities to grow their businesses.
Postman announced the launch of a new partner program to support companies and ISVs building joint solutions with the Postman API Platform. The Postman Ecosystem Partner Program gives integration partners resources such as access to its product and engineering team for technical support, partner-led promotion, and technical documentation.
Partner Program Updates
During HP’s Amplify Executive Forum Roadshow, the company announced updates to its Amplify Partner Program to increase partner collaboration, training opportunities, and community engagement. Enhancements include access to expanded customer-level insights through its HP Amplify Data Insights and a planned global expansion of its partner sustainability program, HP Amplify Impact. In addition, partners will soon be able to access a new training and partner community engagement platform, HP Curiocity, as its phased launch begins later this year.
VMware announced several updates to its VMware Partner Connect program to help partners drive better business outcomes and profitability. The new program now offers a flexible framework to support the partner’s go-to-market strategy, help accelerate growth, and reward them for the totality of their achievements and capabilities. Updates to the program include a new flexible point system, simplified tiering, and more self-service and automation to further improve partner efficiency and profitability.
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