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Partner Trends #076
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Nuspire launched its partner program for channel, referral, service, and technology partners. Partners in the Nuspire Partner Program can access personalized partner onboarding, sales training, marketing tools, and dedicated pre-and post-sales support.
Diligent announced the launch of its new partner program to help partners build their GRC and ESG practices. The new Diligent Partner Program supports multiple partner types, such as solution providers, systems integrators, and software developers. Partners in the program have access to a tiered structure with resources to gain expertise, grow business operations, and explore new business strategies.
Partner Program Updates
Kaspersky announced it had updated its partner program for managed service providers (MSPs) to enhance partner education, support, and enablement. The United Partner Program will now offer a revised rebate system, new sales and technical training, and more rewards as partners progress through each level.
SAP announced it had enhanced its SAP PartnerEdge program with a new recognition system for partners based on competency and customer outcomes. The new Competency Framework segments partners by competency and specialization based on their expertise, customer success, and proficiency.
GoTo announced updates to its Partner Program to address partner challenges in the SMB market. Enhancements to the program include a new GoTo Resolve offering designed to support MSP-specific administration and support needs. In addition, the new Partner Concierge Program will offer streamlined sales and demand generation support for all partners.
BigID announced enhancements to its partner program to accelerate partner and customer success. Updates to the BigID Partner Program include an advanced training and certification program, additional go-to-market capabilities, and dedicated resources.
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