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Partner Trends #077
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Grip Security announced the launch of a new partner program. The Grip Partner Program gives partners the benefits and resources they need to demonstrate value to their customers without friction quickly. Benefits of the partner program include training, co-branded sales materials, attractive incentives, and fast time-to-market with complete end-to-end support.
Schlumberger announced the launch of a new partner program for independent software vendors (ISVs) to leverage its digital platform to build new applications and software that support the energy value chain. The Digital Platform Partner Program will offer partners the resources, testing protocols, and commercial processes they need to quickly launch, maximize market reach, and achieve business success.
Blues Wireless announced it had launched a new global partner program to give IoT partners the ability to deliver commercial-grade connected products faster and more affordably. Partners in the new Partner Program will have access to discounted Blues Wireless products, developer expertise, and support resources.
Partner Program Updates
Nutanix announced new updates and incentives to its global partner program. The Elevate Partner Program will now offer incentives to individual sellers and systems engineers in the partner organization and resellers who drive deals through the entire sales cycle. In addition, a new Sizing Associate accreditation requirement for all levels will be available in the program.
Horizon3.ai announced that it had expanded its global partner program for MSPs, MSSPs, consulting partners, and resellers. The updates to its partner Partner Program include a new partner portal, deal protection and increased margins, in-person and virtual certification training, partner incentives, and joint marketing opportunities.
Fivetran announced its partner referral program updates, including a global expansion across Europe, the Middle East, Africa, Latin America, and Asia-Pacific to support global systems integrators and existing partners. Updates to the referral program include four new partnership tiers, new financial rewards, a partner advisory council, marketing support, sales engineering hours, and partner communities.
Trellix announced a new global partner program launching in early 2023 for channel partners in the cybersecurity industry. The Xtend Partner Program can be tailored to each partner’s business model and target market to deliver strong customer outcomes. Benefits of the new program include a training curriculum from sale to installation of its XDR platform, increased deal registration and resources to support pipeline growth, 24/7 post-sales support and resources, and access to professional services.
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