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Partner Trends #078
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
NetApp announced its intent to consolidate and simplify multiple programs into one that includes all partner types, business models, and routes to market. The new NetApp Partner Sphere will launch in the fiscal year 2024. It will feature updated program tiers, new training programs, solution competencies, and a simple framework to support each partner’s unique go-to-market strategy.
Acumatica announced the launch of its Services Partner Program for managed service partners as they support its Value-Added Resellers (VARs) and Independent Software Vendors (ISVs). The new partner program allows service partners to work with Acumatica’s VARs and ISVs and refer new leads back via Acumatica’s partner referral program.
Payhawk announced the launch of its new solution partner program to give its customers access to a network of professional services partners who specialize in integration and customization services for business tools such as ERP and accounting systems. The Solution Partner Program gives partners technical, marketing, and sales enablement resources to add Payhawk to their portfolio of services.
DomainTools announced the launch of its global partner program for channel partners such as Value-Added Resellers (VARs) and Managed Security Services Providers (MSSPs). The new partner program offers benefits such as a generous margin structure for new and renewal opportunities, access to training, online deal registration, and joint promotional programs.
Partner Program Updates
Circa announced that it had expanded its partner program to give partners more opportunities to receive larger revenue shares and benefits. Updates to Circa Partner Program include an expanded tier structure and access to a new PRM platform to give partners access to resources to track leads, sales, and revenue.
Adlumin announced an expansion to its partner program aimed at rewarding partners based on their investments and commitments to the company. The Adlumin Advantage Partner Program now includes a new tiered model with benefits and resources based on the partners’ volume and certifications. Further benefits include quarterly rebates, an MDF accrual program, and a new accreditation and learning track for partner sales engineers.
Cynet announced new updates to its global partner program, allowing channel sales partners to increase their Cynet business' profitability. The updated Global Partner Program will include new pricing, discounts, and resources that streamline the partner journey to reduce operational and buying costs.
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Channel Voices Podcast
Listen to channel experts as they share their respective channel experiences, current trends, future predictions, and explain different channel Go-To-Market strategies. Click the button below to listen to the latest episode!
Crossbeam's Connector Summit is a free virtual customer conference for ecosystem do-ers. It will feature nine sessions on how to make the most of your Crossbeam account. We'll feature Crossbeam team members and our power customers from Gong, Klaviyo, Friendbuy, Everflow, and Botify.
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