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Partner Trends #079
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Lendflow announced its new partner program designed to create an ecosystem of fintech and data providers in the embedded finance industry. The partner program will enable partners to connect and integrate to provide a full tech stack that can be leveraged through a single platform.
Revelstoke launched its partner program for value-added resellers (VARs), managed security service providers (MSSPs), and alliance partners. The Revelstoke Express Partner Program offers partners the ability to generate revenue from its industry-leading profit margins as they look to capitalize on the demand for a SOAR solution. In addition, partners in the program receive resources such as dedicated regional channel and marketing support, lead sharing, and marketing funds.
CloudBees announced the launch of a new partner program to develop its partner ecosystem further. The CloudBees Partner Network expands on the current partner program and provides partners discounts based on engagement level, referral incentives, market development funds, and customized sales and presales training.
Partner Program Updates
Cisco announced it had expanded its portfolio of specializations through its partner program during its Cisco Partner Summit 2022. Available through the company’s partner program, the six new solution specializations are tied to the customer’s buying criteria. Partners that achieve the solution specializations are recognized and rewarded based on customer value.
Palo Alto Networks announced it had expanded its NextWave Program to equip MSSPs with the tools, training, and resources to address customer demand for incident response services. In addition, partners in the program receive resources such as expert technical and deployment support and expanded routes to market.
Cloudera announced it had replaced its Cloudera Connect partner program with the new Cloudera Partner Network. The new program includes a competency-based, points-driven approach to leverage expanded program opportunities, additional tools and support, and access to incentives and promotions.
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