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Partner Trends #080
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Backblaze announced a new partner program for channel partners, technology partners, affiliates, and managed service providers (MSPs) to help boost their delivery of cloud-based solutions to customers. The new partner program includes a self-service portal, reserve pricing, dedicated support, and additional resources.
ControlUp announced that it had launched its global partner program for resellers to offer their customers its comprehensive Digital Employee Experience management platform. The Drive DX Global Partner Program will provide partners with benefits such as sales and technical certifications, customer resources, and global go-to-market support and tools.
Odaseva announced the launch of its partner program for MSPs to meet the growing demand for its enterprise data protection platform for Salesforce. The new partner program gives partners access to benefits such as a repeating and predictable revenue model, sales and technical resources, and a dedicated channel manager.
OpenVPN announced its partner program for MSPs to help SMB customers address their cybersecurity concerns. The new partner program gives MSPs access to the OpenVPN Could, a solution that offers a centralized place to manage multiple end customers from one administration panel.
Partner Program Updates
Microsoft announced the global public preview of its ISV Success Program during its inaugural Marketplace Summit. The new ISV Success Program offers a simplified path for all ISVs and will support every ISV's application lifecycle. ISVs in the program will be able to not only build on the Microsoft Cloud but go to market with Microsoft and sell through the commercial marketplace.
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