Discover more from Partner Trends
Partner Trends #082
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
If you're not a subscriber yet and want to sign up to stay up to date on the latest partner program announcements, you can subscribe here.
Partner Program Announcements
IBM announced a new partner program to give new and existing partners a transparent, simple, and modern experience. The IBM Partner Plus brings all partner types and programs together to help partners broaden their market opportunities and create new revenue streams. Further benefits of the program include competitive incentives through unlocking tiers, enhanced support, and access to IBM’s seller tools.
Conversica announced a new partner program as it continues to expand its global alliance network. The new partner program is divided into three categories with resources and benefits based on partner types: agencies, service providers, systems integrators, and independent software vendors (ISVs). The new program supports partners in LATAM, EMEA, and APAC regions.
Alation launched a new partner program to build an ecosystem of development partners that can broaden connectivity options for its Data Intelligence Platform. The Partner Program for Open Connector Framework provides certified partners integration materials, support, and the opportunity to work directly with customers.
IRONSCALES announced the launch of its global channel partner program to enable and incentivize technology distributors, value-added resellers (VARs), global systems integrators, and managed service providers (MSPs). The @SCALE partner program enables partners to provide comprehensive email security and offers benefits such as product demo support, training, joint marketing support, SPIFFs, and guarantee margins.
BigCommerce announced the launch of its new omnichannel partner program designed to give partners new ways to help merchants of all sizes on any e-commerce platform. The Omnichannel Certified Partner Program offers two separate programs for agency and technology partners. It provides benefits such as advanced merchant enablement, access to growth consultations and workshops, free ad credits, and accelerated application approvals.
Partner Program Updates
ServiceNow announced new changes to its partner program that will recognize and reward partners for their expertise and experience. Enhancements to its partner program include four new expertise modules, the ability for all partners to receive access to the Partner Development Fund, and an upgraded partner portal and finder.
Citrix announced a new simplified partner program designed to bring predictability, profitability, and success to its partners. Under the parent company Cloud Software Group, the new tiered program will launch in March and will include benefits such as improved on-demand training and enablement and access to discounts when partners quote prices.
This edition is brought to you in partnership with…
Tech Partnerships Ecosystem Community 👋
The newest and largest partner ecosystem social audio community, recognized by Forrester & Clubhouse, we "Connect the Dots" with global thought leaders, technologists, and enthusiasts. From Startups to Enterprises, our community helps by Guiding Your Ecosystem GTM Journey!™
Channel Voices Podcast
Listen to channel experts as they share their respective channel experiences, current trends, future predictions, and explain different channel Go-To-Market strategies. Click the button below to listen to the latest episode!
Did you enjoy this article? Subscribe now to get instant access to the latest articles covering partnership and alliance growth and management when they arrive.