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Partner Trends #083
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Snow Software announced a new global partner program for its channel partners. The Snow Global Partner Program includes better support for multiple business models, more partner incentives and rewards than its current program, and an updated partner portal.
DTEN announced the launch of its new partner program for resellers and integrators of its conferencing solutions. The new DTEN Thrive Partner Program provides partners access to benefits and resources such as marketing resources, joint campaign materials, product training, and four levels to unlock additional benefits.
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Partner Program Updates
Kaseya announced the expansion of its global partner program for managed service providers (MSPs). The Global Partner Program will include enhanced benefits across all tiers based on annual spend, such as access to enablement team support, live technical webinars, and passes to industry events. In addition, all levels will receive access to marketing automation tools that allow partners to customize collateral and access to reclusive content to assist MSPs through M&A deals.
Infinidat announced enhancements to its global channel partner program. Enhancements and expansion to the Infinidat Partner Program include a new sales enablement and training program, updates to the EMEA and APJ channel partner program, and the creation of Partner Advisory Boards for the channel in the Americas, EMEA, and APJ.
Redis announced new enhancements to its global partner program for consultancies and distributors. Channel partners in the Redis Partner Program will now have access to new and upgraded financial compensation programs, technical support, an improved tiering system, and marketing resources.
Juniper announced enhancements to its global partner program to allow partners to resell Juniper solutions and managed services through a Networking as a Service model. In addition, partners in the Juniper Partner Advantage Program will now have access to new sales and marketing tools, digital tools to help close deals faster, and additional support for its most dedicated partners.
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