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Partner Trends #084
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
Radware announced a global partner program for new and existing ecosystem partners such as resellers, managed security service providers, and cloud service providers. The Radware Cybersecurity Partner Program gives partners access to new participation tiers, online and instructor-led sales training, financial incentives, and updated support materials.
Trellix announced it had launched a global channel partner program to enable partners to increase profitability, engagement, and growth by upselling and cross-selling Trellix solutions. The Trellix Xtend Global Channel Partner Program gives partners access to resources such as access to support materials, deal registration and incentive management, a comprehensive learning management platform, marketing support, and profitability programs.
Skyhigh Security announced the launch of a new global partner program for value-added resellers (VARs), strategic integrators, and managed service providers (MSPs). The Skyhigh Security Altitude Partner Program is a tiered program that gives partners access to deal registration protection, certification programs, rebates, and incentives for renewal transactions.
Rivery announced a new partner program for technology, service, and consultancy partners following the success of its co-sell model. The new Rivery Partner Program allows partners to choose and switch between co-sell and resell models according to their business goals and customer needs. In addition, partners in the program will have access to sales and marketing resources, certification programs, and rewards partners for driving consumption of the technology usage adoption.
Proofpoint announced a new channel partner program for managed service providers (MSPs), managed security service providers (MSSPs), distributors, and value-added resellers (VARs). The Proofpoint Element Partner Program gives partners access to deal registration, technical training, sales certifications, rewards and rebates, and a dedicated Channel Account Manager based on the partner tier.
Quantum Xchange announced that it had launched a new partner program for managed connectivity providers, networking-as-a-service vendors, OEMs, managed security service providers (MSSPs), and value-added resellers (VARs). The Phio Partner Program gives partners access to resources such as co-marketing programs and funds, deal registration, certification program, and discounts based on partner tier.
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