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Partner Trends #085
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partner Program Announcements
TeamViewer announced its first global partner program for resellers, distributors, referral partners, managed service providers (MSPs), and systems integrators (SIs). The TeamUp Partner Program gives partners access to exclusive margins, marketing co-investments, dedicated support, and certification based on their level in the program.
Rubrik announced the launch of a new partner program for resellers, technology partners, and service delivery partners. The Rubrik Transform Partner Program leverages a points-based scoring system and a customizable incentive plan to reward partners. Partners in the program can unlock benefits, discounts, sales incentives, and resources based on their tier.
ClickUp announced the launch of a new partner ecosystem for solutions partners, vetted consultants, and alliance partners. The ClickUp Alliances and Channels Ecosystem (ACE) gives partners the ability to have customers connect with them directly for their services through Clickup’s partner directory. In addition, participating partners are vetted and receive access to training and resources to help customers.
Vanta announced the launch of its new partner program for managed service providers (MSPs). The Managed Service Provider Partner Program is an easy, risk-free program that gives partners access to immediate access to complimentary Not for Sale licenses, sales and marketing support, and access to a Vanta support team.
Partner Program Updates
Couchbase announced it had enhanced its ISV Partner Program to make it easier for ISV partners to add new features and increase differentiation. Updates to the program include a new Success Package that provides access to certifications, enhanced training, and resources such as a new ISV Program Guide.
Cradlepoint announced updates to its partner program for managed service providers (MSPs) launching in Q3. The new Global MSP Program will have updated benefits, training, subscription model, and pricelist specifically created for MSPs. In addition, MSPs in the program will receive future lead generation capabilities based on their performance and loyalty.
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