Partner Trends #089
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
Hitachi and Google Cloud have announced a strategic partnership to enhance enterprise innovation using generative AI. The collaboration will establish a new Hitachi Google Cloud Business Unit and Google Cloud Center of Excellence (CoE) to implement AI solutions like Vertex AI and Gemini models, targeting software modernization, customer service, and operational efficiency. This alliance aims to accelerate the companies’ digital business growth and AI talent development.
TraceLink and RSM have announced a strategic alliance to digitalize the healthcare and life sciences supply chain. This partnership leverages TraceLink’s digital network platform and RSM’s consulting expertise to enhance supply chain visibility, compliance, and operational efficiency. The collaboration is set to transform supply chain processes, ensuring better patient outcomes and streamlined operations across the pharmaceutical ecosystem.
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Partner Program Announcements
Outreach has launched its Global Partner Program, EMPOWER, to help enterprise customers accelerate revenue growth. The program enlists system integrators, solution providers, and trusted advisors to enhance sales processes with AI and advanced sales execution technologies. Partners like AWS, Microsoft Azure, and Avant will collaborate to offer comprehensive support and strategic guidance, optimizing sales workflows and driving business success worldwide.
Cribl has launched a Technology Alliance Partner Program to enhance its open ecosystem for data management in IT and security. This initiative aims to foster collaboration with leading technology vendors, enabling integrated solutions that improve data observability and security operations. The program is part of Cribl’s strategy to support diverse data sources and destinations, providing flexibility and choice to its customers.
Partner Program Updates
WalkMe has expanded its partner ecosystem by forming strategic alliances with Cognizant and UST. These partnerships aim to enhance enterprises' digital adoption and AI transformation. Cognizant will provide consulting services to accelerate business transformation, while UST will leverage WalkMe’s solutions to support digital initiatives in Spain and LATAM. Together, they aim to streamline technology adoption and improve user experiences.
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