Partner Trends #091
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
OpenAI and Apple announced a partnership to advance AI technology and integrate it into Apple's ecosystem. This collaboration aims to enhance user experiences by leveraging cutting-edge AI innovations, allowing users to access ChatGPT’s capabilities within iOS, iPadOS, and macOS. The partnership will offer powerful AI-driven solutions, benefitting a wide range of customers across various industries.
Gigamon Launches Power of 3 Cloud Integration Initiative, in collaboration with Dynatrace and Trace3. By combining their expertise, this joint effort delivers a deep observability solution to customers. Businesses gain enhanced cloud monitoring capabilities and valuable insights, improving operational efficiency and decision-making.
Comcast Technology Solutions and Inspired Thinking Group have strategically integrated their platforms, AdFusion and Storyteq, to enhance omni-channel advertising execution. This collaboration aims to improve customer experiences and boost advertising capabilities. By combining AdFusion’s advanced ad management features with Storyteq’s dynamic video creation capabilities, advertisers gain a powerful solution for seamless, personalized advertising across various channels. The integration streamlines campaign execution, optimizes content delivery, and enables targeted messaging, ultimately enhancing brand engagement and driving better results for advertisers.
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Partner Program Announcements
KnowBe4, a leading provider of security awareness training and simulated phishing platforms, has introduced a new partner program and portal. This strategic initiative aims to enhance channel partners’ ability to deliver top-notch security training. The KnowBe4 Partner Portal serves as a central hub for partners, providing information, sales collateral, progress tracking, and deal registration. By revamping its partner program, KnowBe4 aims to strengthen existing relationships and welcome new partners into its ecosystem.
Partner Program Updates
Securonix, has introduced an enhanced partner program. The program aims to leverage AI-enhanced cyber operations and offers a new pricing structure for solution and service providers. This strategic move enhances Securonix’s market presence and benefits its partners.
Arctic Wolf, has expanded its global partner footprint through an enhanced channel program. This initiative aims to strengthen partner collaboration and foster growth within the partner ecosystem. By providing advanced security solutions and support, Arctic Wolf aims to enhance customer protection and drive mutual success.
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