Partner Trends #092
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
Razorfish and Shopify announce a partnership to advance unified commerce solutions. This collaboration aims to integrate digital and physical retail experiences, enhancing customer engagement and sales strategies. The partnership will offer innovative tools and analytics for retailers, supporting businesses of all sizes. It is designed to help retailers streamline operations and boost profitability.
Tecnotree announces a strategic partnership with HCL Technologies to pioneer advanced 5G-led AI solutions for global telcos. This collaboration aims to revolutionize telecommunications with cutting-edge technology, enhancing network efficiency and customer experiences. The partnership will offer comprehensive AI-driven solutions tailored for telecom operators, empowering them to deliver superior services in the 5G era.
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Partner Program Announcements
Hewlett Packard Enterprise unveils new AI and hybrid cloud programs to enhance partner profitability. These initiatives aim to meet the growing demand for advanced technology solutions. The programs will offer extensive training, resources, and support for partners, empowering them to deliver cutting-edge AI and hybrid cloud services. Targeting enterprise and SMB customers, these programs ensure partners can capitalize on emerging tech trends.
Riverbed introduces the Riverbed One Partner Program to streamline collaboration and boost partner growth. This new initiative enhances partner capabilities in delivering high-performance networking and digital experience solutions. Offering comprehensive training, incentives, and marketing support, the program targets IT service providers and enterprise customers. It aims to drive innovation and customer satisfaction by empowering partners with essential resources.
Produce8 launches a new partner program for managed service providers (MSPs) to enhance productivity and collaboration solutions. This program aims to support MSPs by offering robust tools, training, and marketing resources. It is designed to help partners deliver superior remote work management and efficiency services. Targeting SMBs and enterprise clients, this initiative empowers MSPs to improve client productivity.
SUSE unveils the Cloud Elevate Partner Program to enhance cloud solutions and collaborations. This program targets partners aiming to accelerate cloud transformation for their customers. It offers extensive training, incentives, and support to help partners deliver robust cloud-native solutions. The program fosters innovation and customer success in cloud environments and is designed for technology integrators and service providers.
Partner Program Updates
Symmetry Systems celebrates the achievements of its Data AI Security Channel Program, which is designed to empower partners to deliver advanced data security solutions. The program focuses on enhancing partner capabilities through training and resources, catering to cybersecurity firms and data-driven enterprises. It aims to address increasing data protection challenges with innovative tools and support, ensuring partners can effectively safeguard sensitive information.
Cato Networks introduces the Cato MSASE Partner Platform to empower channel partners with vendor-level capabilities. This new framework enhances partner autonomy and profitability by providing advanced management tools and comprehensive support. Targeting managed service providers (MSPs) and IT integrators, the program aims to streamline service delivery and improve customer satisfaction in the network security domain.
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