Partner Trends #096
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
SnapLogic, a leader in generative integration, has formed a strategic partnership with Syndigo, a prominent SaaS commerce data management provider. This collaboration enables enterprises to seamlessly integrate Syndigo’s Master Data Management (MDM) and Product Information Management (PIM) solutions with critical data and transactional systems. The key benefits of this partnership include enhanced integration, optimized supply chains, richer personalization, and efficiency for marketers and merchandisers. Syndigo customers can now effortlessly connect MDM and PIM solutions to essential enterprise applications such as ERP and ecommerce platforms. By leveraging their data effectively, businesses can streamline supply chains and enhance customer experiences at the digital shelf.
Cyvatar and Zimperium have joined forces to offer organizations a comprehensive suite of threat protection solutions. This includes safeguarding against mobile threats, zero-day vulnerabilities, and advanced persistent threats (APTs). Zimperium’s expertise in mobile security ensures robust protection across iOS and Android devices. Cyvatar’s MDR services now incorporate Zimperium’s threat intelligence and detection capabilities. By proactively identifying and responding to security incidents, organizations can minimize the impact of breaches. The partnership emphasizes risk reduction, compliance, and a customer-centric approach, providing tailored solutions to address specific security challenges across various sectors.
GlassHive announced an integration with ConnectWise to elevate the ConnectWise Partner Program. This partnership aims to enhance marketing automation and sales enablement for MSPs by providing advanced tools and seamless integration. The collaboration offers improved efficiency, better lead management, and enriched customer experiences to optimize marketing and sales processes.
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Partner Program Announcements
Sapio Sciences, a lab informatics platform, has recently introduced the Sapio Sciences Partner Program. This strategic initiative aims to foster collaboration with a diverse ecosystem of partners, including technology vendors, services companies, and resellers. The program provides certification for partners deploying and supporting Sapio’s lab informatics platform, streamlining operations and empowering scientists. It also fosters open collaboration, offers three partner ecosystems, and emphasizes training and certification for quality assurance.
Nutshell, a CRM software provider, has unveiled its latest partner program designed to foster strategic collaborations and drive growth. Nutshell’s partner program provides partners with generous commissions for client referrals, access to a cutting-edge CRM platform, dedicated support, and co-marketing initiatives. Additionally, integrating Nutshell’s CRM into their services allows partners to diversify revenue streams through commissions on renewals and upsells.
VergeIO announced the launch of a new VAR Program to guide IT resellers beyond VMware. This program is designed to provide resellers with advanced virtualization solutions, comprehensive training, and support. It aims to enhance reseller capabilities and offer customers more flexible, scalable IT infrastructure options. Targeting IT resellers, the program helps improve service delivery and expand market reach.
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