Partner Trends #098
Partner Trends #098
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
Salesforce and Workday have announced a new partnership to launch the Workday Employee Service Agent. This collaboration aims to enhance employee experiences by integrating Salesforce's AI capabilities with Workday's HR solutions. The partnership will offer automated, personalized HR services to support employees across various industries.
Sapio Sciences and Zifo announced a strategic partnership to enhance research and development in life sciences. This collaboration aims to integrate Sapio's informatics platform with Zifo's expertise in scientific data management, offering comprehensive solutions for R&D labs. The partnership will support life sciences organizations by improving data integration, management, and analysis.
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Partner Program Announcements
Darktrace introduced a new global partner program to enhance cybersecurity collaboration. This update aims to boost partner growth and customer success by offering advanced AI-driven security solutions, training, and marketing resources. The program supports resellers, integrators, and managed service providers, helping them deliver superior cybersecurity services to their clients.
Partner Program Updates
Red Hat introduced partner program updates to enhance its ecosystem. These updates aim to streamline collaboration, offer better resources, and improve support for partners. The program will provide advanced training, marketing tools, and technical assistance, targeting resellers, integrators, and service providers. This initiative is designed to foster innovation and drive customer success.
Veracode announced the launch of an enhanced Velocity Partner Program and technical certification program to boost partner capabilities and market reach. This updated program aims to provide partners with advanced training, marketing resources, and technical support. Designed to help security resellers and integrators, it focuses on accelerating secure software development and expanding customer bases.
Nacha announced the expansion of its Preferred Partner Program with four new categories. This update aims to enhance industry collaboration and innovation by providing specialized solutions in areas like fraud prevention and compliance. The program offers partners increased visibility, marketing support, and access to Nacha's extensive network. Targeting financial institutions and service providers, it is designed to drive improved payment systems and customer experiences.
ACRE Security unveiled a new PRM platform to enhance security solutions for its customers. This update aims to streamline collaboration and improve service delivery by offering partners advanced tools, resources, and training. The platform supports integrators, resellers, and consultants, helping them provide top-tier security solutions to their clients.
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