Partner Trends #100
Partner Trends #100
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
Deloitte and Workato have formed a strategic alliance to help companies streamline operations and boost productivity through enterprise integration. This partnership was created to address the growing need for seamless automation and data integration across business processes. It will offer advisory services and tailored solutions, benefiting companies looking to enhance efficiency and productivity. The alliance is particularly valuable for enterprises aiming to optimize their workflows and digital transformation efforts.
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Partner Program Announcements
Reddit has introduced a new Partner Badging Program to strengthen its agency partnerships. This program was created to recognize and support top-performing agencies, offering them exclusive benefits like enhanced support, training, and access to Reddit's resources. It fosters deeper collaborations, helping agencies deliver more impactful campaigns on Reddit. The program is tailored for agencies seeking to maximize their advertising effectiveness on the platform.
VDURA has introduced the Velocity Partner Program to enhance collaboration with channel partners. This new initiative aims to accelerate market growth by providing partners with advanced tools, training, and support. The program is designed to empower partners with greater resources, enabling them to deliver VDura’s innovative solutions to a broader range of customers. It targets technology resellers and integrators looking to expand their offerings in the enterprise solutions market.
Broadcom Inc. has introduced Catalyst, a global initiative under its Accelerate Program, focusing on enhancing the go-to-market strategy for Symantec and Carbon Black portfolios. This program partners with top Enterprise Security Group partners like TD SYNNEX, Arrow Electronics, and Carahsoft, providing them with innovative tools to drive profit growth and deliver value-added services. Broadcom will continue offering advanced customer support and resources to maximize the success of both partners and customers in these regions.
Meltwater has launched a Global Partner Program to enhance customer success and expand its global reach. This program provides partners access to Meltwater’s data-driven insights, advanced tools, and dedicated support. It’s designed to help partners offer enhanced services and solutions to their customers, targeting agencies, consultancies, and technology providers seeking to leverage Meltwater’s media intelligence capabilities.
Partner Program Updates
Webflow has launched its Certified Partner Program, designed to connect businesses with top Webflow experts to enhance their web development projects. This program offers certification, training, and resources to partners, ensuring high-quality service and support for clients. By joining, partners can access exclusive benefits, boost credibility, and better serve a diverse range of customers looking to leverage Webflow's no-code platform.
Sophos announced the launch of Sophos Customer Success to enhance its commitment to channel partners and customer support. This new initiative offers personalized guidance and proactive assistance, ensuring clients maximize their cybersecurity investments post-sales. The program is designed to support organizations seeking tailored, high-touch services to optimize their security solutions.
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