Partner Trends #104
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
Zoom and Mitel have announced a strategic partnership to deliver an AI-first hybrid communications and collaboration solution for enterprises. This partnership is designed to meet growing demands for advanced communication tools, offering enhanced flexibility and AI-driven features. The joint solution will benefit large businesses and organizations seeking robust, scalable communication platforms and will be available starting in the first half of 2025.
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Partner Program Announcements
Kiteworks has launched its MSP/MSSP Partner Program to enhance security and compliance capabilities for managed service and security providers. The program addresses the growing need for secure content communications, offering partners specialized tools, training, and support to help businesses safeguard sensitive data. It enables MSPs and MSSPs to deliver advanced security solutions to their customers.
Semgrep has launched a new partner program to enhance joint customer security by offering deeper integrations and collaboration with security vendors. This update aims to address evolving security challenges and improve threat detection capabilities. The programs provide partners with tools, training, and resources to strengthen their security offerings. It supports security vendors and integrators seeking to deliver comprehensive solutions.
Medallia has introduced a new Technology Partner Program to foster innovation through collaboration with technology providers. The program is designed to expand Medallia’s ecosystem, offering partners resources to integrate with Medallia’s customer experience solutions to enhance customer engagement and improve experience management across industries. The program supports technology companies looking to deliver advanced customer insights.
LG NOVA has launched a new Partner Alliance Program to accelerate innovation and growth by collaborating with startups and technology providers. The program aims to expand LG's ecosystem, offering resources and support to partners developing cutting-edge solutions in healthcare, sustainability, and smart living.
Partner Program Updates
Quantum has launched an enhanced Partner Portal and Program to streamline partner engagement and drive growth. The updated program provides partners new sales tools, marketing resources, and training to improve customer experiences. It’s designed to support resellers, integrators, and service providers with easy access to resources and incentives, enabling them to deliver better solutions.
TecEx has launched an innovative Partner Portal aimed at streamlining international tech shipping. The new portal enhances visibility, simplifies logistics, and supports partners by offering real-time tracking, cost transparency, and simplified customs processes. This update is designed to improve global technology distribution for resellers, distributors, and service providers, ensuring a more efficient supply chain.
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