Partner Trends #105
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
Gainsight and SAP announced a strategic partnership to enhance customer success and product experience solutions. This collaboration aims to integrate Gainsight's customer success software with SAP's systems, providing better insights and tools for businesses to drive customer retention and growth. The partnership will benefit enterprise customers looking to optimize their customer engagement strategies.
PTC has expanded its collaboration with AWS to enhance digital transformation for manufacturers by integrating PTC’s PLM software with AWS’s cloud infrastructure. This partnership aims to provide scalable, secure, cost-effective solutions to streamline operations and accelerate product development. This offering will benefit manufacturers looking to modernize their systems and improve efficiency.
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Partner Program Announcements
JumpCloud has launched a new partner program to drive global growth and innovation to support IT partners and managed service providers (MSPs). This updated program offers resources, tools, and training to help partners grow their businesses while delivering JumpCloud's cloud directory platform. It supports IT professionals, MSPs, and resellers seeking secure and scalable solutions for their clients.
Ataccama has launched a new Solution Partner Program to enhance collaboration with systems integrators and consulting firms. The program aims to expand Ataccama's reach by offering partners access to resources, training, and support for delivering AI-powered data management solutions. It will benefit partners focused on data governance, analytics, and AI, helping them drive client success.
Azentio has introduced the REACH Partner Program to expand its network of partners and accelerate customer growth. The program aims to enhance collaboration with technology and consulting partners by providing resources, training, and support for Azentio's software solutions. It will support partners serving financial services, insurance, and manufacturing industries.
Partner Program Updates
HPE announced it will integrate the HPE Aruba Networking Channel team into one HPE Channel and Partner Ecosystem organization to enhance the partner experience and streamline access to resources, tools, and support. This update consolidates multiple systems into a single, easy-to-use platform, enabling HPE’s global partners to collaborate more effectively, drive growth, and improve customer outcomes.
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