Partner Trends #106
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
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Each article highlights partner program announcements and enhancements across various industries to help you stay in touch with the world of partnerships and alliances.
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Partnership Announcements
AttackIQ and EY have partnered to strengthen enterprise cybersecurity through a proactive threat-informed defense approach. This partnership aims to help organizations enhance their security postures by integrating AttackIQ’s breach and attack simulation platform with EY's cybersecurity consulting services. Targeting global enterprises, the collaboration will offer customers enhanced tools to detect and prevent cyber threats.
Microsoft and Resolve AI have partnered to revolutionize global retail with AI-powered commerce solutions. This collaboration aims to accelerate innovation in the retail industry by delivering advanced AI-driven tools for personalized shopping experiences and enhanced customer engagement. The partnership will benefit retailers worldwide, providing innovative solutions to optimize operations and improve customer satisfaction.
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Partner Program Announcements
Vectra AI has launched the Vectra AI Clarity Program for MSSPs, addressing the growing demand for top-tier, comprehensive cybersecurity services. The program equips Managed Security Service Providers with advanced AI-driven tools to detect and respond to cyber threats more effectively. Targeting MSSPs, this initiative aims to enhance their cybersecurity capabilities, improve threat visibility, and provide stronger defense for their customers.
Partner Program Updates
Azul has expanded its global channel program to accelerate partner growth and deliver more value to customers. The updated program offers enhanced incentives, technical resources, and go-to-market support for partners, aiming to streamline the adoption of Azul’s Java solutions. This initiative targets resellers, distributors, and solution providers, helping them meet the evolving demands of enterprise clients.
ThinkOn has launched a new Partner Relationship Management (PRM) portal to enhance cloud solutions and drive partner revenue. The portal offers partners improved access to tools, resources, and support to boost collaboration and streamline cloud solution offerings. This initiative targets cloud resellers and technology partners, enabling them to grow revenue and strengthen customer relationships.
Intermedia has expanded its Service Provider Program in Europe, announcing a strategic partnership with Voys, a telecommunications provider based in the Netherlands. This collaboration is designed to enhance cloud communications services, offering European providers advanced UCaaS and CCaaS solutions. The program will provide partners with a full suite of communication tools, including VoIP and cloud-based contact centers, to support businesses in improving operational efficiency and customer engagement
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