Partner Trends #107
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay informed about the world of partnerships and alliances.
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Partnership Announcements
Cloudera has partnered with Snowflake to deliver hybrid data management integration powered by Apache Iceberg. This collaboration enhances data flexibility and scalability across on-premise and cloud environments. The partnership offers seamless data sharing, governance, and analytics for enterprise customers looking to optimize hybrid cloud strategies. Read the full announcement here.
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Partner Program Announcements
AVEVA has launched the Managed Solution Provider Partner Program to enhance customer support and innovation for cloud-based industrial solutions. The program is designed to provide partners with tools, training, and support to deliver AVEVA’s digital transformation offerings more effectively. Targeting managed service providers (MSPs), it aims to boost partner growth and extend solutions to industrial customers worldwide. Read the full announcement here.
EcoOnline has launched a new Partner Program to expand its reach and enhance workplace safety solutions globally. This program is designed to support resellers, integrators, and service providers by offering comprehensive training, marketing resources, and sales support. It enables partners to deliver EcoOnline's safety and compliance solutions to a broader audience. Read the full announcement here.
Partner Program Updates
Salesforce has announced it has launched a new partner community, Tableau-Einstein Alliance, to create and deliver AI solutions and analytical agents for Tableau Einstein. The Alliance offers partners exclusive benefits tied to Salesforce’s data and AI innovations to enhance analytics capabilities by combining Tableau's visual expertise with Einstein's AI tools. The Alliance is slated to launch in February 2025 with 25 initial members. Read the full announcement here.
Barracuda has updated its Barracuda Partner Success Program and launched the Partner Sales Engineer Community to empower its channel partners with enhanced technical resources and collaboration. This new initiative is designed to support sales engineers through training, networking, and real-time technical assistance. The program aims to strengthen partner expertise and improve the delivery of Barracuda’s security solutions to customers. It supports IT resellers and service providers. Read the full announcement here.
TD SYNNEX announced the launch of its Destination AI Practice Accelerator in North America to expand partner go-to-market efforts for AI solutions. This new program supports partners by offering aggregated AI technologies and services, helping them address the growing demand for AI-driven solutions. It aims to assist solution providers in navigating the complex AI landscape and drive innovation across industries. Read the full announcement here.
Reltio announced an update to its partner program to drive better alignment, growth potential, and customer impact. The updated program aims to enhance collaboration, offer more resources, and support partners in delivering improved data management solutions. It will benefit system integrators, technology providers, and other partners focused on enterprise data strategies. Read the full announcement here.
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