Partner Trends #109
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay informed about the world of partnerships and alliances.
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Partner Program Announcements
Cisco has unveiled its Cisco 360 Partner Program, which will launch in 2026, to enhance partner value and drive innovation for partners and distributors. The new program will elevate partners’ stature with customers and upgrade the partner experience with simplified processes and new ways to plan and track performance. Partners in the program will have access to new incentives, partner designations, and specializations. Read the full announcement here.
HP has introduced a new HP Amplify program for partners to support partners in delivering enhanced, AI-driven customer experiences. The new program, HP Amplify AI, addresses evolving customer needs by providing partners with predictive insights, automation tools, and personalized marketing resources. Serving SMBs and enterprise clients, HP Amplify AI empowers partners to drive business growth while delivering tailored solutions. Read the full announcement here.
Blackpoint Cyber has launched its Global Partner Program and Enablement Platform to foster community growth and support partners with advanced cybersecurity solutions. The program provides partners with training, dedicated support, and tools to enhance security offerings for SMBs and enterprises. This initiative aims to create a robust cybersecurity community focused on collaboration and growth. Read the full announcement here.
Infovista has introduced a new partner program, Infovista Synergy, to support the deployment of 5G and next-gen network solutions, aligning with evolving customer needs in network performance. Designed to empower Value Added Resellers with specialized training, tools, and resources, the program aims to drive efficient solution delivery for telcos, enterprises, and service providers. Read the full announcement here.
Partner Program Updates
Celona has expanded its global channel program by introducing its Celona Frequency Partner Program to address the growing demand for private 5G solutions, enhance partner support, and accelerate deployments. This updated program includes comprehensive training, resources, and joint go-to-market strategies, empowering partners to deliver innovative 5G connectivity for enterprises across healthcare, manufacturing, and beyond. Read the full announcement here.
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