Partner Trends #110
Your source for news in the world of ecosystem partnerships, channel, and strategic alliances.
👋 Hello! I’m Peter, and you're reading Partner Trends - the newsletter that helps you build and leverage successful partnerships and partner programs.
Each article highlights partner program announcements and enhancements across various industries to help you stay informed about the world of partnerships and alliances.
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Partnership Announcements
Cisco has selected AppOmni to join its global price list, enabling a broader range of enterprise customers to access AppOmni’s comprehensive security solutions for SaaS applications. This partnership enhances Cisco’s portfolio by offering improved visibility and control over cloud applications, helping businesses manage security risks more effectively. The collaboration supports organizations seeking to strengthen their cloud security posture. Read more in the announcement here.
Partner Program Announcements
Broadcom announced the launch of the Titan Partner Program, a new initiative tailored for MSPs, replacing the VMware VeloCloud Partner Program. The Titan program offers three tiers, performance-based rewards, exclusive technology access, and a flexible licensing model. With service creation and white-label options, partners can deliver Broadcom’s VeloCloud SD-WAN as managed services globally, benefiting enterprise clients with reliable support for distributed, latency-sensitive applications and edge workloads. Read the full announcement here.
Pax8 has launched the Pax8 Voyager Alliance program to elevate partners’ access to cloud solutions and resources. Tailored to help MSPs and channel partners grow, the program offers training, exclusive incentives, and a streamlined way to discover and deploy solutions. This initiative aims to foster collaboration and innovation among partners and enhance customer support. Learn more in the announcement here.
Ingram Micro has launched Ingram Micro Ultra, an AI-powered loyalty program designed to reward channel partners with personalized incentives based on sales performance and engagement. Built to enhance customer relationships and drive long-term growth, the program offers tailored rewards, data-driven insights, and strategic support. Targeted at resellers and technology providers, this program empowers partners to achieve higher profitability. Read more in the announcement here.
Cayosoft has introduced its Channel Program, which offers guaranteed financial benefits and empowers partners to drive growth in identity management and security solutions. This unique program provides predictable revenue opportunities, dedicated support, and marketing resources tailored to help partners succeed in Microsoft environments. The program supports MSPs and channel partners focused on enterprise-level customers. Read more in the announcement here.
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Partner Program Updates
Illumio has expanded its Illumio Partner Program to enhance support for partners delivering Zero Trust segmentation solutions. The updated program introduces new tiers, certifications, and incentives, providing partners with more resources to build expertise and drive revenue. The program is tailored for resellers, service providers, and system integrators and aims to meet rising enterprise demand for cybersecurity solutions. Learn more in the announcement here.
Amazon Web Services (AWS) has introduced the Generative AI Partner Innovation Alliance to expand the reach and impact of its Generative AI Innovation Center. This program is designed to support global businesses leveraging generative AI for faster innovation and transformation, offering resources, expertise, and partner collaboration. Targeted at enterprises across sectors, it aims to enhance customer experiences and accelerate AI adoption. Read more in the announcement here.
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