There's no straight path or playbook that we follow for all who have a role in partnerships. The position of partnerships within a company means something different depending on who you talk to, and because of this, the role is rarely seen at the executive table. For example, partnerships are a part of sales in one company, while in another, they could be a part of operations or marketing. In addition, Channel data is typically siloed in disconnected systems, making it difficult to understand trends to make critical decisions. I’ve been in these roles. I have faced the uphill battles that are a result of this inconsistency.
I didn’t find my true calling until many years into my career. I graduated from college with a technical degree but took a sales position after graduation. Being an introvert, this was not the ideal job. Still, I was always fascinated by technology and enjoyed connecting with others over how innovations could benefit their lives. After spending a couple of years managing a sales team, I transitioned to an enterprise sales engineer role. As a sales engineer, I quickly became exposed to channel partners and learned how to work with them in many different capacities. I saw the differences between each tech and saas partner I worked with and how they affected every sales opportunity and wanted to find a better way to prospect qualified partners and understand how to motivate the existing partners.
Seven years later, I’ve had the fortunate opportunity to build and manage partner programs, train integrators, resellers, and agent partners, coached sales teams, and worked with many different companies and roles within the organization to close deals. I’ve learned a lot along the way, and now I want to give back to the partner community by creating this newsletter.
What Happens Now?
Each month, I publish updates on news and announcements in the world of tech and SaaS partnerships that get emailed to subscribers. I also post articles covering methods and frameworks to create and leverage partnerships to generate revenue.
You will start receiving updates right here in your inbox. You can also log in to the website to read the full archive.
My goal is that every article has something of value for you to take back. If it doesn’t, please let me know. I love to hear feedback.
If you know someone who would benefit from these articles, please share this newsletter as well.